Life is a Black Friday!

It can be quite disheartening when Black Friday rolls into town and you’ve got barely enough to see you through the day. Lining up to purchase inanimate objects may have its detractors but the modern man will always have a bargain to spend his hard-earned money on.  a masterclass on how to dig a hole. It’s because men’s success has been hijacked into showmanship about what you do at work and not what it helps you do in life.

Take the unbeatable offer to grease a policeman to release your child from a police cell for sexual harassment, burglary, disorderly conduct or murder. It’s a really great deal but most things we pay for tend to lose their value. 

Like how your child now knows that there are no consequences to their actions because Bally will fix it. 

Which red blooded male wouldn’t jump at the chance to buy a round of drinks for a table of hot, shapely girls that keep smiling at him? A one night only special, three for three offer. 

We might look at consumerism as a problem but the devil is in the detail of what men are willing to spend on. The world of today’s man is a constant advertisement for the car he can’t afford but must drive to keep up appearances. 

It’s taking up the offer to tell the world that life is good by borrowing money for a family holiday. These are the sales offers we must contend with.

Men will never be short of Black Friday deals in their daily life. Those sweet, hard to pass up opportunities that are too good to be true? They’re always in the shop window, teasing us to buy. Spend. Splurge. 

Why not pay for the hotel room? It’s far much better than risking your dignity getting frisky in the car park. It’s the sort of Friday night excursion that cannot get any blacker for your mental and financial wellbeing. Yet it’s there for the taking.

Every day decisions are what engulf the modern man. Pay the price for your decisions or pay half price now and the rest later. Either way, you pay the price for what you think is a great life deal. 

As with that promotional price for a lawn mower to someone living in a completely paved yard in Chalala, we really shouldn’t jump at the chance to spend on every offer that comes our way. 

Discernment will have you walk past some deals on offer. The fresh twentysomething that wants a lavish Dubai holiday if she is to stop calling you Chishimba and refer to you as ‘baby’. 

The small fortune you pay a fast-talking procurement officer to win a government tender is not worth the soul-draining WhatsApp he’ll send you saying ‘Sorry boss, they said it wasn’t enough.’ 

Or the drinks at the bar every other day to numb the pain of a struggling business, marriage, flailing libido or health of someone you love. 

Bargains won’t make a difference on a random Wednesday. But a haul of lifetime receipts for panic buys will ultimately reveal that you paid full price for what you already had. 

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